An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.
(00:00) Introduction to the Artist Interview Series
(00:35) Hava's Artistic Journey: From Photography to Painting
(02:16) Joining Art Storefronts: The Turning Point
(03:31) First Year Challenges and Successes
(10:09) The Power of Social Media and Reels
(12:51) Exploring Niches and Diversifying Art
(21:38) Advice for New Artists and Customer Acquisition
(24:47) The Collector Phenomenon
(26:09) Transitioning to Full-Time Art Business
(28:17) Merchandising and Marketing Strategies
(30:59) The Power of Merchandise as Advertising
(37:14) Community and Peer Support
(41:09) Exploring New Product Ideas
(46:49) Conclusion and Future Plans
Links
Watch this episode on Youtube
https://www.youtube.com/watch?v=41d-iYUpPjI
Hava on Instagram
https://www.instagram.com/havagurevichart/
Hava’s Website
https://www.havagurevichart.com/
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Summer selling season, the creator economy & importance of story in art sales
(00:00) Introduction and Podcast Overview
(00:59) The Importance of Summer for Art Sales
(07:05) Understanding the Interest-Based Algorithm
(13:38) Examples of Creative Success Stories
(17:34) The Power of Social Media for Artists
(23:33) The Rise of the Content Creator
(23:53) The Power Shift in the Art World
(24:38) The Creator Economy: A New Era
(27:01) The Importance of Storytelling in Art
(27:38) Case Study: Tim Laman's Wildlife Photography
(30:10) Building a Fanbase Through Story
(33:26) The Value of Process Over Product
(40:52) Final Thoughts and Key Takeaways
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https://linktr.ee/artmarketingpodcast
Links
Full episode on Youtube
https://www.youtube.com/watch?v=CaO0pRS72iM
dpcustomsmx
https://www.instagram.com/dpcustomsmx/
Artist Andrew Scott
https://www.instagram.com/andrewscott_art/
Dave Pollot
https://www.instagram.com/davepollotart
Tim Laman
https://www.instagram.com/timlaman/
Tim’s Speech At Sunnylands
https://www.youtube.com/watch?v=Ef_RTqokpA0&t=1744s
You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps.
Chapters
(00:00) Introduction to Creative Advertising for Artists
(00:48) The Power of Local Marketing
(01:34) Real-World Marketing Inspiration
(02:57) The Cyclical Nature of Advertising Trends
(04:36) Challenges with Social Media Ads
(05:26) Reviving Direct Mail Marketing
(07:24) Practical Steps for Postcard Marketing
(14:13) Designing an Effective Postcard
(23:26) Final Thoughts and Encouragement
Links
Vista Print Link
https://www.vistaprint.com/marketing-materials/postcards
Google Voice
https://voice.google.com/
Image of my Neighbors Postcard
https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast