Info

The Art Marketing Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
RSS Feed
The Art Marketing Podcast
2024
October
September
August
July
June
May
March
February


2023
December
November
October
September
August
July
June
May
March


2022
July
June
May
April
March
February
January


2021
October
July
June
April
March
February
January


2020
November
October
September
August
July
June
April
January


2019
November
August
June
May


2018
December
November
September
August
June
April
March
February
January


2017
December
November
October
June
May
April
March
February


All Episodes
Archives
Now displaying: July, 2024
Jul 12, 2024

Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business.  This is her story and advice for artists looking to do the same.

Watch this episode on Youtube
https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l

(00:00) Introduction to Betty Franks' Artistic Journey

(02:22) Interview with Betty Franks Begins

(03:15) Betty Franks' Unique Artistic Style

(05:10) Betty's Journey to Finding Her Style

(13:19) Starting a Business and Marketing Art

(15:51) Diversifying Income Streams

(22:44) Online Teaching and Course Creation

(26:09) Pricing Art and Catering to Audience

(28:22) Annual Art Pricing Strategy

(28:50) No Sales Policy and Shipping Discounts

(29:18) Transition to Offering Prints

(30:40) Balancing Gallery Sales and Online Presence

(31:07) Negotiating Gallery Commissions

(32:08) Connecting with Art Buyers

(34:23) Social Media Strategy and Avatars

(35:55) Hiring Help and Using Basecamp

(37:24) Pinterest and Instagram Focus

(44:42) Merchandise and Fine Art America

(45:36) Personal Growth and Healthy Living

(51:03) Advice for Late Starters in Art

(54:45) Conclusion

Betty on Youtube
https://www.youtube.com/@BettyFranksArt

Betty on Instagram
https://www.instagram.com/betty.franks.art/


Betty’s Website
https://www.bettyfranksart.com/

Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast

 

Jul 8, 2024

A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people.

(00:00) Introduction and Welcome

(00:11) Tour of Humble Donkey Studio

(00:31) Art Storefronts and Product Offerings

(01:26) The Gallery and Original Art

(02:31) Expanding the Business

(04:28) The Journey to Round Top

(05:34) The Role of Art Storefronts

(07:39) Marketing and Sales Strategies

(18:48) Community Engagement and Events

(20:47) The Daily Grind of an Artist

(21:05) Balancing Multiple Ventures

(21:13) The Importance of Persistence

(21:59) Success Stories and Big Breaks

(23:10) Leveraging Opportunities for Exposure

(24:01) The Role of Luck in Success

(24:32) Feedback and Improvements

(26:28) The Power of Merchandising

(28:22) Maximizing Social Media and Digital Marketing

(28:58) Tour of the Gallery and Final Thoughts


Stay Up To Date With The Latest

https://linktr.ee/artmarketingpodcast

Links
Humble Donkey on Instagram
https://www.instagram.com/humbledonkeystudio


Humble Donkey Website
https://humbledonkeystudio.com/

1