Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business. This is her story and advice for artists looking to do the same.
Watch this episode on Youtube
https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l
(00:00) Introduction to Betty Franks' Artistic Journey
(02:22) Interview with Betty Franks Begins
(03:15) Betty Franks' Unique Artistic Style
(05:10) Betty's Journey to Finding Her Style
(13:19) Starting a Business and Marketing Art
(15:51) Diversifying Income Streams
(22:44) Online Teaching and Course Creation
(26:09) Pricing Art and Catering to Audience
(28:22) Annual Art Pricing Strategy
(28:50) No Sales Policy and Shipping Discounts
(29:18) Transition to Offering Prints
(30:40) Balancing Gallery Sales and Online Presence
(31:07) Negotiating Gallery Commissions
(32:08) Connecting with Art Buyers
(34:23) Social Media Strategy and Avatars
(35:55) Hiring Help and Using Basecamp
(37:24) Pinterest and Instagram Focus
(44:42) Merchandise and Fine Art America
(45:36) Personal Growth and Healthy Living
(51:03) Advice for Late Starters in Art
(54:45) Conclusion
Betty on Youtube
https://www.youtube.com/@BettyFranksArt
Betty on Instagram
https://www.instagram.com/betty.franks.art/
Betty’s Website
https://www.bettyfranksart.com/
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people.
(00:00) Introduction and Welcome
(00:11) Tour of Humble Donkey Studio
(00:31) Art Storefronts and Product Offerings
(01:26) The Gallery and Original Art
(02:31) Expanding the Business
(04:28) The Journey to Round Top
(05:34) The Role of Art Storefronts
(07:39) Marketing and Sales Strategies
(18:48) Community Engagement and Events
(20:47) The Daily Grind of an Artist
(21:05) Balancing Multiple Ventures
(21:13) The Importance of Persistence
(21:59) Success Stories and Big Breaks
(23:10) Leveraging Opportunities for Exposure
(24:01) The Role of Luck in Success
(24:32) Feedback and Improvements
(26:28) The Power of Merchandising
(28:22) Maximizing Social Media and Digital Marketing
(28:58) Tour of the Gallery and Final Thoughts
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Links
Humble Donkey on Instagram
https://www.instagram.com/humbledonkeystudio
Humble Donkey Website
https://humbledonkeystudio.com/