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The Art Marketing Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
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Now displaying: September, 2024
Sep 6, 2024

Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world.

(00:00) Turning Passion into Business: The Two Mountains

(02:10) Introducing Derek: From Law to Photography

(03:59) Derek's Journey: From Hobby to Career

(05:46) The Art Storefronts Experience

(09:23) The Power of Marketing and Merchandise

(10:47) Landing Big Deals: Corporate Installations

(12:39) Innovative Marketing Strategies

(26:18) The Future of Art and Technology

(29:30) The One Thing to Improve in Storefronts

(29:42) The Power of Innovation and New Ideas

(30:19) Unlocking the Creator Economy

(30:50) The Potential of Photo Books

(31:08) Overcoming Comparison Problems

(31:47) The Impact of Books on Consumers

(32:57) Exploring Local Themes for Photo Books

(34:10) Expanding into Local Stores

(35:41) The Power of Low Friction Purchases

(36:17) Using QR Codes for Surf Photography

(39:51) Creating an Online Course for Surfers

(40:53) The Importance of Firing Arrows

(41:49) Insights from Art Shows

(45:16) Understanding Your Market

(46:21) Leveraging In-Person Installs

(48:53) Engaging with Social Media

(50:20) Using ChatGPT for Better Captions

(54:32) Conclusion and Final Thoughts

Links

Derek’s Website
https://www.derekemgephotography.com/

Derek on IG
https://www.instagram.com/derekemgephotography/

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https://linktr.ee/artmarketingpodcast

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