Join us for an insightful conversation with talented photographer John Kennington, who shares his journey of transitioning to full-time photography and the art of selling at shows. With over 50 years of experience, John discusses his strategies for capturing customer emails, the importance of storytelling in his work, and how he balances online sales with in-person events. Discover the challenges and rewards of being a "road warrior" in the art world, and learn valuable tips for aspiring photographers looking to make their mark. Tune in for a wealth of knowledge and inspiration!
(00:00) - Introduction to Email Engagement and Online Business Growth
(05:30) - John Kennington's Photography Journey and Art Shows
(10:00) - The Importance of Art Shows and Customer Interaction
(15:00) - Email Capture Strategies and Follow-Up Sales
(20:00) - The Role of Storytelling in Photography Sales
(25:00) - Print on Demand and Inventory Management
(30:00) - Pricing Strategy and Sales Range
(35:00) - Navigating Merchandise Restrictions at Art Shows
(40:00) - Final Thoughts and Future Plans
John's Website
John's Instagram
https://www.instagram.com/kenningtonphoto/
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Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Gherardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!
(00:00) - Introduction and Artist's Journey
(05:30) - Transition to Fine Art and Early Challenges
(10:00) - Rediscovering Art and Joining Art Storefronts
(15:00) - Finding a Niche and Art Fairs
(20:00) - Sales Strategies and Pricing
(25:00) - Online Sales and Marketing Efforts
(30:00) - Reflections on Growth and Future Goals
(35:00) - Black Friday and Holiday Marketing Plans
Bob's Website
https://www.gherardi.com/
Bob's Instagram
https://www.instagram.com/bobgherardi/
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https://linktr.ee/artmarketingpodcast\
Join us for an inspiring conversation with artist Perry Milo, who shares his journey from street selling to becoming a successful full-time artist. Discover how he leverages social media, guerrilla marketing, and philanthropic endeavors to turn his passion for art into a thriving business. Perry discusses the importance of building connections, being prolific, and the strategies that have helped him navigate the art world. Whether you're an aspiring artist or simply curious about the creative process, this episode is packed with valuable insights and motivation.
(00:00) - Turning Passion into Profit
(05:30) - Introduction to Perry Milo
(10:00) - Perry's Artistic Journey
(15:00) - Philanthropy and Art
(20:00) - The Importance of Advertising
(25:00) - Gallery Experiences and Challenges
(30:00) - ArtStoreFronts and Online Presence
(35:00) - Marketing Strategies and Social Media
(40:00) - Diverse Subject Matter in Art
(45:00) - Pricing Strategy and Revenue Sources
Perry's Website
https://www.perrymilou.com/
Perry's Instagram
https://www.instagram.com/perrymilouofficial/
Keep up with the latest
https://linktr.ee/artmarketingpodcast