Join us in this episode of the Art Marketing Podcast as we dive into the inspiring journey of photographer Kenneth LeRose. From his beginnings in fitness photography to mastering astrophotography while living in an Airstream, Kenneth shares his passion for teaching and creating stunning visuals. Discover his strategies for building an engaged audience on Instagram, the challenges of monetizing his art, and his recent experiences with Black Friday and Cyber Monday sales. Tune in for valuable insights on marketing, workshops, and the pursuit of passive income in the art world!
(00:00) - The Creative Struggle
(00:19) - Connecting Emotionally Through Art
(00:31) - Successful Launch Strategies
(00:57) - Building an Audience
(01:39) - Introduction of Kenneth LaRose
(02:55) - Kenneth's Photography Journey
(05:02) - Living the Airstream Life
(05:43) - Finding a Niche
(06:57) - Monetizing Through Workshops
(07:37) - Marketing Strategies for Workshops
(08:44) - Exploring Digital Classes
(09:57) - The Challenge of Creating Digital Products
(10:51) - Engagement on Instagram
(12:01) - Bridging the Visual Gap
(13:31) - Kenneth's Experience with Art Storefronts
(15:39) - Black Friday and Cyber Monday Results
(19:11) - Understanding the Art Market
(21:19) - Leveraging ManyChat for Engagement
(24:03) - Living Without a Home Base
(25:16) - Future Plans for Teaching
(27:20) - Weekly Live Sessions
(28:12) - SEO and Visibility Issues
Kenneth's Website
Kenneth's Instagram
https://www.instagram.com/krl_photo/
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Join Patrick as he interviews Utah-based landscape photographer Johnny Adolphson, who shares his journey from a side gig to a thriving full-time art business. Discover how Johnny successfully markets his work through local shows, restaurants, and hotels, leveraging his deep connection to the Heber Valley. Learn about the importance of building a local customer base, the challenges of online art sales, and the strategies that have helped him thrive in a competitive market. Tune in for valuable insights on attracting high-end clients and the power of consistent marketing!
(00:00) - Attracting Interior Decorators and Restaurants
(05:30) - Johnny Adolphson: Introduction and Background
(10:00) - The Importance of Localized Art
(15:00) - Navigating Economic Trends in Art Sales
(20:00) - Sales Strategies: Online vs. Offline
(25:00) - Getting Art into Hotels and Restaurants
(30:00) - The Role of In-Person Events in Art Sales
(35:00) - Future Opportunities and Gallery Considerations
(40:00) - Feedback on Art Storefronts and Tools
Johnny's Website
https://www.johnnyadolphsonphotography.com/
Johnny's Instagram
https://www.instagram.com/johnnyadolphsonphotography
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Join us in this inspiring episode of the Art Marketing Podcast as host Patrick interviews photographer Ken Wiele, who shares his remarkable journey from a retired band teacher to a successful artist. Discover how Ken leveraged personal connections and storytelling to sell over $50,000 in art within just three years, all while building a loyal customer base. Learn about the power of emotional engagement in art sales, the importance of niche marketing, and Ken's unique approach to combining photography with his late mother's poetry in a bestselling book. Tune in for valuable insights and motivation for artists and photographers alike!
(00:00) - Personal Connections and Sales Success
(05:30) - Ken's Origin Story
(10:00) - Sales Growth Over Three Years
(15:00) - Finding a Niche in Nature Photography
(20:00) - The Power of Personal Connection
(25:00) - The Role of Direct Mail in Marketing
(30:00) - Building a Brand Around Local Nature
(35:00) - The Importance of Storytelling in Art
(40:00) - The Impact of a Book on Sales
(45:00) - Future Goals and Aspirations
(50:00) - Advice for New Artists
(55:00) - Final Thoughts and Gratitude
Ken's Website
https://www.kenwielephotography.com/
Ken's Instagram
https://www.instagram.com/kenwielephotography
Keep up with the latest
https://linktr.ee/artmarketingpodcast\