Here's an engaging episode intro for your podcast show notes:
Episode Intro:
Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs).
In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can throttle your reach and platforms can change their rules overnight, email remains the steady workhorse of creative businesses – if you know how to use it right.
We'll cover the essential "Great Email Roundup" (hint: you have way more email addresses scattered around than you think), why getting people to reply to your emails matters more than you realize, and how to tastefully reach out to friends and family without feeling like that cringy life insurance salesperson we all know. Plus, I'll share why you need to up your email frequency NOW – yes, even if it makes you uncomfortable – and specific strategies for capturing more emails before the holiday rush begins.
Whether you're at the "what's marketing again?" stage or you're already sending regular emails, this episode will help you level up your email game for the most important selling season of the year. Because unlike those surfers, we know exactly when our big wave is coming – and there's no excuse for sitting on the beach watching it pass by.
Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice.
What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because she steps back from the canvas too much to contemplate. I spent half the interview trying to convince her to try live broadcasting - even offered her my Zoom account to test online workshops. Look, if you're juggling a day job, worried about finding your style, or trying to figure out galleries versus direct sales, this conversation hits different. Kristen's proof that you can start with nothing but shutters to hang art on and build something real.
00:00:00 - The Power of Live Demonstrations
Discussion on the impact of live painting on Instagram and connecting with audiences.
00:00:33 - Staying True to Your Authentic Voice
Advice for young artists on handling criticism and maintaining authenticity.
00:01:03 - Introduction to Kristen Harvey
Introduction of the guest artist, Kristen Harvey, and her background.
00:02:58 - Kristen's Artistic Journey
Overview of Kristen's transition from various creative fields to becoming a full-time artist.
00:04:52 - Transitioning to Full-Time Artist
Kristen shares her journey of leaving her corporate job to pursue art full-time.
00:05:13 - Relocation and Family Influence
Discussion on Kristen's move from California to Arizona and family dynamics.
00:06:06 - Balancing Art and Day Job
Kristen talks about her experience of juggling her art career with a full-time job.
00:07:50 - Farmers Markets as a Starting Point
Kristen explains how she began selling her art at local farmers markets.
00:08:29 - The Success of Greeting Cards
Kristen shares how creating greeting cards helped her gain recognition.
00:10:27 - Pricing and Sales Strategy
Discussion on pricing strategies for greeting cards and the importance of accessibility.
00:11:15 - The Importance of Diverse Revenue Streams
The value of having multiple income sources as an artist.
00:15:10 - Teaching Art Workshops
Kristen discusses her approach to teaching and the importance of interaction.
00:17:43 - The Challenge of Online Teaching
Kristen reflects on the difficulties of translating her teaching style to an online format.
00:19:07 - The Power of Live Broadcasting
Discussion on the benefits of live streaming art demonstrations.
00:20:48 - The Busker Analogy
Using the busker analogy to illustrate the power of live engagement on social media.
00:24:22 - Encouragement to Embrace Live Interaction
Encouragement for Kristen to embrace live broadcasts and connect with her audience.
00:30:14 - Navigating Gallery Relationships
Kristen shares her experiences with galleries and how she balances online sales.
00:31:14 - Advice for New Artists Seeking Gallery Representation
Key advice for emerging artists on finding their voice and opportunities.
00:34:31 - The Importance of Authenticity
Kristen emphasizes the need for authenticity in art and social media presence.
00:39:00 - Using AI for Artistic Support
Discussion on how Kristen utilizes AI tools for research and workshop preparation.
00:41:55 - The Promise of AI for Artists
Exploration of AI's potential to assist artists in their creative and business processes.
Kristens Website: https://www.kristinharveyart.com/shop-art
Her Instagram: @kristincre8s
Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight
Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business.
Key Topics:
- The Instagram hack that forced a profitable pivot
- Song commissions: Turn lyrics into best-selling art
- Building superfans who share every post for 2+ years
- Why "it's supposed to be hard" is actually good advice
- From $9K to $25K using Facebook groups strategically
Guest: Karen Payton, Fabric Artist (@karenpayntonartist)
Timestamps:
00:00 The 3-year grind reality check
02:33 What is fabric art? (recycled clothing technique)
07:40 Art Storefronts as your "bandmate"
10:42 The long game mindset shift
14:56 Instagram hack disaster becomes opportunity
18:53 Custom commission breakthrough
23:02 Free contest generates $3K commission
27:07 Nurturing 5 superfans into buyers
30:25 Breaking into advanced artist strategies
Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically.
We also discuss her new podcast, "I Love Your Stories," where she engages in conversations with artists and creatives from various fields. Hava highlights the theme of transformation and pivotal moments in her guests' lives, showcasing how challenges often precede breakthroughs.
Throughout our conversation, Hava's passion for her art and her commitment to building a community of support among artists shine through. This episode is packed with insights on creativity, marketing, and the power of storytelling in the art world. Buckle up for an inspiring discussion that encourages all creatives to embrace their unique journeys!
00:00:00 - Seasonal Art Discovery
00:01:06 - Introduction of Hava Gurevich
00:02:12 - Hava's Artistic Journey
00:03:12 - Voice Prints and AI Integration
00:05:40 - Using AI for Artist Statements
00:09:16 - AI in Podcasting and Content Creation
00:12:00 - Preparing for Q4
00:19:22 - Hava's Holiday Product Strategy
00:25:35 - Navigating Sales as an Artist
00:30:54 - Organic Growth Through Seasonal Art
00:32:38 - The Importance of Diverse Content
00:37:06 - The Breakfast Club Webinar
00:43:35 - Launching the Podcast: I Love Your Stories
00:46:25 - Themes of Transformation in Creativity
Subscribe to Havas New Podcast
Spotify
https://open.spotify.com/show/3xKRN04BGHTHRA01ZJUIzW?si=0a980851a28345e5
Youtube
https://www.youtube.com/channel/UCCFpvwtx2EvHXk98GSZC5Gw?sub_confirmation=1
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today!
(00:00) - Introduction: Why Your Art Isn't Selling on Instagram
(05:30) - The Importance of Instagram for Artists
(10:00) - Live Streaming as a Marketing Tool
(15:00) - The Role of Personal Connection in Art Sales
(20:00) - Understanding the Instagram Algorithm
(25:00) - The Need for Diverse Content
(30:00) - Call to Action: Posting Beyond Your Art
(35:00) - Conclusion: Preparing for a Successful Q4
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration!
(00:00) - Introduction to Court Weyland
(05:30) - The Journey into Photography
(10:00) - The Evolution of Photography Skills
(15:00) - The Role of Gear in Photography
(20:00) - The Importance of Culling and Editing
(25:00) - Building Relationships with Clients
(30:00) - Transitioning to Print Sales
(35:00) - Future Plans and Sustainability
(40:00) - Marketing Strategies for Q4
(45:00) - The Power of Photo Books
Court's Website
https://shop.courtwhelan.com/
Court's Instagram
https://www.instagram.com/the.wild.photographer/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but truly impactful!
(00:00) - Introduction: Context is King
(05:30) - The Aha Moment: Time to Wow
(10:00) - Understanding Context in AI
(15:00) - Prompt Engineering Basics
(20:00) - Prompt Chaining Technique
(25:00) - Leveraging Source Files for Context
(30:00) - Voice Prints: Personalizing AI Responses
(35:00) - Preparing for Q4: Maximizing AI for Sales
Voice Print Application
https://docs.google.com/forms/d/e/1FAIpQLSe45FbcdX6JyjEh4JWoJA9slu1ecOe0OWYLez_9dhGwWFIzEA/viewform?usp=header
Steal These Prompts (episode)
https://www.youtube.com/watch?v=tvjMkb6U0jQ&t=77s
Learn To Prompt (episode)
https://youtu.be/xrgr1xt8Gag
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Get ready for Q4, join us as we dive into a 70-day art sales bootcamp, discussing the importance of effective frequency and how to prepare your marketing strategy for the upcoming holiday season. From balancing your time between creating and marketing to optimizing your pricing and leveraging social media, we cover essential tactics to ensure your art business thrives. Don't miss out on valuable insights and actionable tips to make this Q4 your best yet!
(00:00) - Introduction to Q4 Preparation
(05:30) - The Importance of Effective Frequency
(10:00) - Economic Outlook for Q4
(15:00) - Housekeeping for Q4
(18:00) - Marketing Strategies
(21:00) - Conclusion and Call to Action
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Meet Scott Westmoreland, a talented Southern California-based artist with a rich background in the entertainment industry. Scott shares his journey from performing on Broadway to becoming a successful fine artist, discussing the challenges and triumphs of transitioning from corporate work at Disney to independent artistry. Discover his insights on the importance of creativity, the evolution of art marketing, and the impact of AI on the art world. Whether you're an aspiring artist or simply love art, this conversation is packed with valuable lessons and inspiration!
(00:00) - Introduction to Scott Westmoreland's Journey
(05:10) - Scott's Background and Artistic Evolution
(10:20) - The Shift from Disney to Independent Art
(15:30) - Navigating the Art Selling Landscape
(20:40) - Licensing Agreements and Challenges
(25:50) - Teaching Art and Inspiring the Next Generation
(30:00) - The Importance of Marketing and Building a Collector Base
(35:10) - Advice for Emerging Artists
(40:20) - Thoughts on AI in Art
Scott’s Website
https://www.scottwestmorelandart.com/
Scott on Instagram
https://www.instagram.com/scottwestmorelandfineart
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Join us in this episode of the Art Marketing Podcast as we dive into the crucial topics of consistency, motivation, and the importance of having a co-pilot in your creative journey. Discover staggering data that reveals how consistent marketing can dramatically impact your art sales, regardless of your current success level. We discuss the challenges artists face in maintaining consistency and share actionable insights to help you overcome self-doubt and get your work seen. Whether you're a seasoned artist or just starting out, this episode is packed with valuable strategies to elevate your marketing game and boost your sales.
(00:00) - Introduction to Consistency and Motivation
(00:50) - The Importance of Consistent Marketing
(02:30) - Introduction of Co-Pilot Service
(04:30) - Data Insights on Marketing Consistency
(07:00) - Sales Trends for Consistent vs. Inconsistent Marketers
(10:00) - Psychological Barriers to Consistency
(12:00) - The Gallery Analogy
(15:00) - The Role of Automation in Marketing
(18:00) - The Need for Consistency in Art Sales
(20:00) - Motivation and Consistency in Marketing
(25:00) - The Impact of AI on Marketing
(30:00) - Preparing for the Art Selling Season
(35:00) - Overcoming Self-Doubt in Marketing
(40:00) - Finding Your Niche Through Consistency
(42:00) - Liberation from Perfectionism
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
In this episode of the Art Marketing Podcast, Nick and Pat dive deep into the ever-present challenge of confidence for artists and entrepreneurs. They discuss the importance of maintaining momentum during the summer selling season and how to leverage AI to enhance your art business. With practical tips and insights, they encourage listeners to take action, embrace new technologies, and prepare for the upcoming art selling opportunities. Tune in to discover how to boost your confidence and maximize your art sales this summer!
(00:00) - Introduction and Overview
(00:10) - The Reality of Confidence
(05:30) - Summer Selling Season
(10:00) - Importance of Marketing During Key Selling Times
(15:00) - Leveraging AI for Artists
(20:00) - Becoming the Conductor of Your Art Business
(25:00) - Closing Remarks and Call to Action
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
In this episode of the Art Marketing Podcast, we dive deep into the transformative power of AI for artists and creators. Discover how to leverage AI tools to streamline your art business, save time, and enhance your creative process. We share actionable prompts you can steal right now to elevate your marketing efforts and connect with your audience. Join us as we explore the future of AI in the art world and how you can stay ahead of the curve!
(00:00) - Introduction to AI in Art Marketing
(05:30) - The Future of AI and Its Impact
(10:00) - Understanding Large Language Models (LLMs)
(15:00) - The Emergence of AI Agents
(20:00) - Practical AI Prompts for Artists
(25:00) - Encouragement to Experiment with AI
(30:00) - Conclusion and Future Outlook
Steal These Prompts Below!
Press Release Generator
Write a 300-word press release for local media about my solo show opening June 15, AP style, include pull-quotes and boilerplate.”
Art Critic
Act as an art critic who knows my portfolio (see link). Identify the 3 aesthetic through-lines most visible in my work, then suggest wording for an ‘elevator pitch’ and three hashtags I should own.
Email Marketing
Outline a 4-email onboarding sequence for new collectors focused on story, care instructions, referral incentive, and preview access. Include subject lines & send intervals.
Interior Design
Scan Pinterest Trends + Google Trends (last 90 days) and tell me which interior-design color palettes are spiking; suggest an art series concept aligned to each.
Pretend you’re a 35-year-old interior designer in Austin sourcing statement pieces. Draft an email explaining why _my_ [painting/print] series solves their pain points, using no more than 150 words
Nurture Collectors
Give me a DM template + five short interview questions to send past buyers so they’ll film phone-friendly testimonial clips. Include polite opt-out language.
Publicist
“You are an art publicist. Draft a personalized pitch email + one-page PDF outline to approach **`<Gallery Name>`** about representing my **`<series name>`**. Emphasize recent sales figures, press mentions, and how my price tiers fit their collector profile.”
Limited Editions
“I want to release a new 24 × 36 in. print at the $750 tier. Assume my audience size is **`<email_subs>`**, average open rate **`<X>`**, conversion **`<Y>%`**, and each buyer buys one. What edition size maximizes revenue while maintaining scarcity? Show your math and give a drop schedule (teaser, early-bird, public).”
Pricing
“You are a pricing strategist for fine-art e-commerce. Build a price ladder for my three tiers: $0-$100 (merch/small prints), $100-$1,000 (books + limited-edition prints), $1,000+ (originals / large LEs). For each tier list: (a) 3 product concepts, (b) perceived value boosters (e.g., COA, artist note), (c) psychological price points to test, (d) recommended gross margin %.”
Comissions
“Act as an operations manager. I can complete **`<X>`** commission pieces per month at **`<Y>`** hours each. My hourly cost (all-in) is **`<Z>`**. Build a Google Sheet structure that tells me: (1) break-even price per commission, (2) how many monthly commissions I need to hit a **`<desired income>`** goal, and (3) warns when I’m over capacity.”"
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Join us for a special live stream episode of the Art Marketing Podcast, where hosts Nick Friend and Patrick discuss the transformative impact of AI on the art world. They dive into the features of their innovative tool, Art Helper, designed to streamline marketing tasks for artists and photographers. Discover how AI can serve as your new marketing assistant, helping you get your work in front of more eyeballs and ultimately sell more art. Tune in for valuable insights, audience feedback, and practical tips to elevate your art business!
(00:00) - Introduction to the Live Stream
(00:10) - AI's Impact on the Art World
(01:00) - Understanding Artist Needs
(03:30) - The Role of AI in Marketing
(05:00) - Art Helper Overview
(06:30) - Feedback and Feature Prioritization
(08:00) - The Importance of Consistency in Marketing
(10:00) - The Power of Automation
(12:00) - The Value of Marketing for Artists
(14:00) - AI as a Business Assistant
(16:00) - Overcoming Bottlenecks in Art Sales
(18:00) - The Importance of Eyeballs on Art
(20:00) - Maximizing Output and Engagement
(22:00) - The Promise of AI for Artists
(24:00) - Real-World Applications of Art Helper
(26:00) - Encouragement to Take Action
(28:00) - Final Thoughts on Embracing AI
(30:00) - Conclusion and Call to Action
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist and muralist Matt Kress. Discover Matt's journey from a successful business career to pursuing his passion for art full-time at the age of 43. He shares insights on the importance of building a personal brand, the financial dynamics of mural work, and how to effectively market your art. Tune in to learn how Matt is transforming his artistic vision into a thriving business while navigating the challenges of the art world.
(00:00) - Introduction to Matt Kress
(00:42) - Matt's Artistic Journey
(02:56) - The Importance of Being an Artist
(05:32) - Building Relationships in Art
(07:09) - The Role of Murals in Marketing
(09:45) - Revenue Streams for Artists
(12:17) - In-Person Shows and Art Fairs
(14:11) - Engaging with the Public During Murals
(18:14) - Upcoming Projects
(20:16) - The Importance of Email Lists
(22:36) - The Impact of AI on Art
(24:59) - Finding Art Storefronts
(40:52) - Advice for Aspiring Artists
Matt's Website
https://www.thekresscollection.com/
Matt's Instagram
https://www.instagram.com/mattkressart/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
In this episode of the Art Marketing Podcast, we dive into the transformative power of AI and the essential skill of prompting. As technology evolves at lightning speed, many creatives feel overwhelmed and uncertain. Join us as we explore how mastering the art of prompting can help you navigate the AI revolution, enhance your creative processes, and ultimately thrive in this new landscape. Whether you're a beginner or an advanced user, this episode offers valuable insights and practical tips to harness AI effectively.
(00:00) - Introduction to AI and Prompting
(02:30) - Personal Journey with AI
(05:00) - The Current State of AI
(07:30) - The Importance of Learning to Prompt
(10:00) - Democratization of AI Knowledge
(12:30) - Overcoming FOMO and Shiny Object Syndrome
(15:00) - Practical Steps to Start Prompting
(17:30) - Exploring AI Tools and Applications
(20:00) - Valuable Use Cases for AI
(23:30) - Engaging with AI for Personal Growth
(26:00) - Advanced Prompting Techniques
(28:30) - Conclusion and Call to Action
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Prompt Library
https://shumerprompt.com/
Must watch primer on Ai
https://x.com/rileybrown_ai/status/1914139690791481766
ChatGPT
https://chatgpt.com/
Claude
https://claude.ai/login
Gemini
https://gemini.google.com/
Grok (xAI)
https://grok.com/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds!
(00:00) - Navigating Tough Economic Times
(05:30) - Historical Context of Economic Slumps
(10:00) - Getting Lean: Zero-Based Budgeting
(15:00) - Auditing Your Lineup
(20:00) - Personal Outreach to Collectors
(25:00) - Running More Sales
(30:00) - Diversifying Revenue Streams
(35:00) - Adapting Your Marketing Strategy
(40:00) - Newsjacking and Creative Marketing
(45:00) - Partnering Outside the Art Bubble
(50:00) - The Importance of Proactivity
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Interior Designer Outreach Deep Dive
https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE
SKOOL
https://www.skool.com/
News Jacking Art Marketing Podcast Episode
https://www.youtube.com/watch?v=fu_kgSB4l18
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Join us for a unique episode of the Art Marketing Podcast as host Patrick interviews artist Megh Knappenberger in an informal fireside chat. They dive into the challenges of creating engaging video content, the impact of hiring a marketing assistant, and the transformative power of AI tools for artists. Discover practical tips for enhancing your online presence, leveraging CRM systems, and using technology to connect with your audience. Whether you're an artist or a creative entrepreneur, this episode is packed with insights to help you thrive in the digital age!
(00:00) - Introduction to the New Concept
(01:10) - Megh's Background and Current Focus
(02:30) - Video Content Challenges
(05:30) - Using Green Screens for Dynamic Backgrounds
(10:00) - New Hire and Marketing Strategy
(15:00) - Instagram Growth and Engagement
(18:00) - AI Integration in Marketing
(20:30) - CRM Tool Needs
(25:00) - Integrating Google Drive with AI
(30:00) - Creating a System Prompt for AI
(35:00) - Using AI for Artwork Analysis
(40:00) - Creating Instagram Carousels with AI
(45:00) - Final Thoughts on AI and Creativity
Check this link out for equipment, prompts and more: https://asf.today/shownotes
Megh's Website
Megh's Instagram
https://www.instagram.com/meghmakesart/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
In this episode of the Art Marketing Podcast, we explore the powerful concept of the Helsinki Bus Station Theory, a metaphor for the creative journey of photographers and artists. Join us as we delve into the importance of perseverance and staying true to your unique vision, even when it feels like you're going in circles. Discover why the most impactful artists are those who commit to their path and continue to evolve their work over time. Whether you're a seasoned photographer or just starting out, this episode offers valuable insights to help you find and stay on your creative bus.
(00:00) - Introduction to the Helsinki Bus Station Theory
(00:20) - The Journey Begins: Getting on the Bus
(01:00) - The Cycle of Returning to Helsinki
(02:37) - The Photographer's Journey: Finding Your Own Voice
(04:10) - Staying on the Bus: The Importance of Perseverance
(05:56) - Advice for Aspiring Photographers: Commit to Your Path
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
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In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world.
00:00:00 - The Future of AI in Photography
00:01:24 - Introduction to Gary Roach
00:01:56 - Gary’s Background and Move to California
00:03:08 - Photography Journey and Early Experiences
00:04:04 - Transitioning to Photography as a Business
00:06:08 - Challenges of Art Shows
00:07:22 - Balancing Nursing and Photography
00:08:43 - Plans for California and Website Development
00:09:08 - Video Content in Photography
00:10:20 - The Role of AI in Organizing Photos
00:12:50 - AI’s Potential for Categorizing Archives
00:14:26 - Discussing Photo Books
00:15:18 - Revenue Opportunities and Market Challenges
00:17:00 - Traveling and Photography Experiences
00:18:18 - Collaborating on Art Shows
00:19:53 - Importance of Customer Acquisition
00:21:30 - Storytelling in Photography
00:23:10 - Utilizing AI for Color Palettes
00:25:13 - Priorities for Website and Print Provider
00:26:09 - Camping Adventures and Equipment
00:27:41 - Future Check-in and Marketing Strategies
Gary’s Website
Not yet launched at time of publishing the pod
Gary’s Instagram
https://www.instagram.com/garyroche.wildlife/
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https://linktr.ee/artmarketingpodcast
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Join us for an inspiring episode of the Art Marketing Podcast as we dive into the unique world of automotive art with artist Kate Cook. Discover how Kate blends her passion for cars with her artistic talent, creating stunning pieces that resonate with car enthusiasts. We discuss the challenges and triumphs of creative entrepreneurship, the importance of storytelling in art, and how to leverage social media effectively. Plus, learn about Kate's innovative approach to using automotive paint on canvas and her journey to elevate her work into the fine art realm. Tune in for valuable insights and motivation for artists and entrepreneurs alike!
(00:00) - The Importance of Visibility in Art
(00:16) - Art as Aesthetic vs. Meaning
(01:18) - Introduction to Kate Cook
(02:29) - Kate's Artistic Journey
(04:24) - Using Automotive Paint on Canvas
(06:08) - Sponsorship and Collaboration
(08:35) - Marketing to Car Enthusiasts
(10:20) - Transitioning to Fine Art
(11:06) - Website Launch and Business Model
(12:15) - Targeting Different Markets
(13:35) - Art in Unique Spaces
(16:03) - The Podcast Concept
(26:13) - Using AI in Business
(35:57) - The Role of AI in Art and Business
(40:57) - Social Media and Artist Visibility
Kate's Website
https://asphaltcanvascustomart.com/
Kate's Instagram
https://www.instagram.com/asphaltcanvasart/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
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Join us for an insightful episode of the Art Marketing Podcast as we sit down with artist Mays Mayhew, who shares her journey from managing art supply stores to becoming a full-time artist. Mays discusses the challenges of navigating the art market, the importance of storytelling in selling art, and her strategies for pricing and negotiating with clients. Discover how she balances family life with her passion for art and learn valuable tips for succeeding in art fairs and online sales. Tune in for a deep dive into the world of art entrepreneurship!
(00:00) - Introduction to Mays Mayhew's Artistic Journey
(05:30) - Navigating Art Sales and Pricing Strategies
(10:00) - The Art Fair Experience
(15:00) - Understanding the Current Art Market
(20:00) - The Importance of Storytelling in Art
(25:00) - Evaluating Art Shows: Success and Metrics
(30:00) - Challenges of Transitioning to Online Sales
(35:00) - Gallery Representation and Credibility
(40:00) - Leveraging Social Media and AI for Growth
Mays's Website
https://www.maysmayhew.com/
Mays's Instagram
https://www.instagram.com/maysmayhewartist/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
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Join us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience!
(00:00) - Mindset for Success
(00:48) - Introduction to Tom and Mary Putt
(01:32) - Tom's Journey into Photography
(05:06) - The Role of Mary in the Business
(06:37) - Opening the Gallery
(08:44) - Surviving COVID
(10:38) - Continuous Improvement Philosophy
(12:34) - Emotional Connection in Sales
(14:18) - Customer Experience Focus
(16:46) - Leveraging Digital Sales
(18:00) - The Impact of AI on Business
(20:10) - Using AI for Content Creation
(22:20) - The Importance of Live Broadcasting
(24:30) - Connecting with Customers Online
(26:56) - Creative Marketing Strategies
(30:10) - Storytelling in Wildlife Photography
(32:30) - The Power of Live Video
(35:02) - ROI on Gallery Space
(37:04) - Future Focus on Broadcasting
Tom's Website
https://tomputt.com/
Tom's Instagram
https://www.instagram.com/tomputtgallery/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
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In this episode of the Art Marketing Podcast, we sit down with mixed media acrylic artist Xcvi, also known as X, who shares his inspiring journey of resilience following the devastation of Hurricane Helene. Discover how he transformed loss into beauty through his art and the importance of valuing one's creative work. X discusses his unique approach to connecting with audiences, the challenges of selling art, and the role of community in rebuilding after disaster. Join us as we explore the intersection of art, personal growth, and the power of storytelling.
(00:00) - The Value of Art and Connection
(00:27) - Introduction to XCVI
(01:10) - The Impact of Hurricane Helene
(02:35) - The Artist's Background and Mediums
(03:38) - Community and Resilience
(05:00) - The Journey to Full-Time Art
(08:01) - The Importance of Sales and Rejection
(12:02) - Gallery Hustling and Networking
(15:03) - Pricing Strategy and Art Sales
(20:31) - Sales Channels: In-Person vs. Online
(22:10) - PBS Feature and Future Plans
(24:02) - Email Marketing and Client Communication
(30:31) - Embracing AI in Art Business
(31:05) - Looking Ahead: Goals for 2025
Xcvi's Website
https://www.project96cc.com/
Xcvi's Instagram
https://www.instagram.com/project_96_/
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https://linktr.ee/artmarketingpodcast\
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Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career!
(00:00) - Introduction to Craig Black's Journey
(01:04) - Welcome to the Art Marketing Podcast
(01:32) - Who is Craig Black?
(02:51) - Transition from Graphic Design to Visual Art
(04:46) - Challenges and Evolution in Art
(05:40) - Revenue Streams in Craig's Business
(07:40) - Strategic Self-Initiated Projects
(09:40) - Using LinkedIn for Business Growth
(10:40) - Balancing Family Life and Business
(12:40) - Upcoming Homeware Range Launch
(14:40) - The Importance of Authenticity
(16:40) - The Power of Live Art Performances
(18:40) - Building Relationships with Brands
(20:40) - The Role of Social Media in Craig's Business
(22:40) - Future Aspirations and Growth
(24:40) - The Impact of AI on Craig's Business
(26:40) - Embracing Change and Innovation
(28:40) - Creating a Legacy for His Family
(30:40) - The Importance of Community Engagement
(32:40) - Navigating the Art World
(34:40) - The Balance Between Art and Business
(36:40) - The Role of Advisors in Business Growth
(38:40) - The Future of Craig's Art Practice
(40:40) - The Importance of Marketing for Artists
(42:40) - Utilizing Instagram for Engagement
(44:40) - Creating a Broadcast List on Instagram
(46:40) - The Power of Direct Communication
(48:40) - Final Thoughts and Encouragement
Craig's Website
https://craig.black/
Craig's Instagram
https://www.instagram.com/_craigblack/
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Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
In this episode of the Art Marketing Podcast, host Patrick sits down with multi-talented Choctaw artist Brit Reed, who shares her journey as a beadwork, digital, and watercolor artist. Brit discusses the evolution of her marketing strategies, the impact of social media on her sales, and the importance of storytelling in art. She also reflects on her experiences with Art Storefronts and how it has helped her grow her business. Tune in for valuable insights on navigating the art world and the challenges artists face in marketing their work.
(00:00) - The Shift from Facebook to Instagram Marketing
(05:30) - Introducing Brit Reed: A Multifaceted Artist
(10:00) - The Importance of Niche in Art
(15:00) - Sales Strategies and Online Presence
(20:00) - Challenges with Email Marketing
(25:00) - Leveraging Social Media for Engagement
(30:00) - The Role of AI in Art and Marketing
(35:00) - Future Aspirations and Community Engagement
Brit's Website
Brit's Instagram
https://www.instagram.com/nitaohoyo/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles