In this episode of the Art Marketing Podcast, we sit down with mixed media acrylic artist Xcvi, also known as X, who shares his inspiring journey of resilience following the devastation of Hurricane Helene. Discover how he transformed loss into beauty through his art and the importance of valuing one's creative work. X discusses his unique approach to connecting with audiences, the challenges of selling art, and the role of community in rebuilding after disaster. Join us as we explore the intersection of art, personal growth, and the power of storytelling.
(00:00) - The Value of Art and Connection
(00:27) - Introduction to XCVI
(01:10) - The Impact of Hurricane Helene
(02:35) - The Artist's Background and Mediums
(03:38) - Community and Resilience
(05:00) - The Journey to Full-Time Art
(08:01) - The Importance of Sales and Rejection
(12:02) - Gallery Hustling and Networking
(15:03) - Pricing Strategy and Art Sales
(20:31) - Sales Channels: In-Person vs. Online
(22:10) - PBS Feature and Future Plans
(24:02) - Email Marketing and Client Communication
(30:31) - Embracing AI in Art Business
(31:05) - Looking Ahead: Goals for 2025
Xcvi's Website
https://www.project96cc.com/
Xcvi's Instagram
https://www.instagram.com/project_96_/
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Join us in this inspiring episode of the Art Marketing Podcast as we chat with Craig Black, a visual artist from Scotland known for his innovative acrylic fusion technique. Discover how Craig transitioned from a successful graphic designer to a full-time artist, leveraging brand collaborations with giants like FIFA and Porsche. He shares insights on building authentic connections, the importance of self-initiated projects, and how he uses platforms like LinkedIn to drive his business forward. Tune in to learn how creativity, strategy, and family values can shape a thriving art career!
(00:00) - Introduction to Craig Black's Journey
(01:04) - Welcome to the Art Marketing Podcast
(01:32) - Who is Craig Black?
(02:51) - Transition from Graphic Design to Visual Art
(04:46) - Challenges and Evolution in Art
(05:40) - Revenue Streams in Craig's Business
(07:40) - Strategic Self-Initiated Projects
(09:40) - Using LinkedIn for Business Growth
(10:40) - Balancing Family Life and Business
(12:40) - Upcoming Homeware Range Launch
(14:40) - The Importance of Authenticity
(16:40) - The Power of Live Art Performances
(18:40) - Building Relationships with Brands
(20:40) - The Role of Social Media in Craig's Business
(22:40) - Future Aspirations and Growth
(24:40) - The Impact of AI on Craig's Business
(26:40) - Embracing Change and Innovation
(28:40) - Creating a Legacy for His Family
(30:40) - The Importance of Community Engagement
(32:40) - Navigating the Art World
(34:40) - The Balance Between Art and Business
(36:40) - The Role of Advisors in Business Growth
(38:40) - The Future of Craig's Art Practice
(40:40) - The Importance of Marketing for Artists
(42:40) - Utilizing Instagram for Engagement
(44:40) - Creating a Broadcast List on Instagram
(46:40) - The Power of Direct Communication
(48:40) - Final Thoughts and Encouragement
Craig's Website
https://craig.black/
Craig's Instagram
https://www.instagram.com/_craigblack/
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In this episode of the Art Marketing Podcast, host Patrick sits down with multi-talented Choctaw artist Brit Reed, who shares her journey as a beadwork, digital, and watercolor artist. Brit discusses the evolution of her marketing strategies, the impact of social media on her sales, and the importance of storytelling in art. She also reflects on her experiences with Art Storefronts and how it has helped her grow her business. Tune in for valuable insights on navigating the art world and the challenges artists face in marketing their work.
(00:00) - The Shift from Facebook to Instagram Marketing
(05:30) - Introducing Brit Reed: A Multifaceted Artist
(10:00) - The Importance of Niche in Art
(15:00) - Sales Strategies and Online Presence
(20:00) - Challenges with Email Marketing
(25:00) - Leveraging Social Media for Engagement
(30:00) - The Role of AI in Art and Marketing
(35:00) - Future Aspirations and Community Engagement
Brit's Website
Brit's Instagram
https://www.instagram.com/nitaohoyo/
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In this episode of the Art Marketing Podcast, host Patrick sits down with talented artist Lindy Severns, who shares her inspiring journey of thriving as a professional artist in remote West Texas. Despite the challenges of limited resources and a fluctuating economy, Lindy achieved remarkable success, selling over six figures of her art last year. Discover how she navigates the art world, balances gallery representation with direct sales, and leverages digital marketing strategies to connect with her audience. Tune in for valuable insights on building a sustainable art business and the importance of consistency in marketing.
(00:00) Introduction
(02:00) Lindy's Background
(06:00) Transition from Flying to Full-Time Art
(10:00) Life in an RV & Remote Art Business
(14:00) Selling Over Six Figures in Art
(17:00) Artistic Style & Inspirations
(21:00) Big Break & Recognition
(24:00) Selling Art Through Multiple Channels
(27:00) Evolution of Pricing Strategy
(30:00) The Importance of a Pricing Range
(33:00) Selling a $18,500 Painting
(36:00) The Power of Demand
(39:00) Gallery Relationships & Direct Sales
(42:00) Marketing Strategy & Consistency
(45:00) Art Storefronts & Game Plan
(48:00) Final Thoughts & Closing Remarks
Lindy's Website
https://www.lindycseverns.com/
Lindy's Instagram
https://www.instagram.com/bigbendartist
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles