Join us for an inspiring episode of the Art Marketing Podcast as we dive into the unique world of automotive art with artist Kate Cook. Discover how Kate blends her passion for cars with her artistic talent, creating stunning pieces that resonate with car enthusiasts. We discuss the challenges and triumphs of creative entrepreneurship, the importance of storytelling in art, and how to leverage social media effectively. Plus, learn about Kate's innovative approach to using automotive paint on canvas and her journey to elevate her work into the fine art realm. Tune in for valuable insights and motivation for artists and entrepreneurs alike!
(00:00) - The Importance of Visibility in Art
(00:16) - Art as Aesthetic vs. Meaning
(01:18) - Introduction to Kate Cook
(02:29) - Kate's Artistic Journey
(04:24) - Using Automotive Paint on Canvas
(06:08) - Sponsorship and Collaboration
(08:35) - Marketing to Car Enthusiasts
(10:20) - Transitioning to Fine Art
(11:06) - Website Launch and Business Model
(12:15) - Targeting Different Markets
(13:35) - Art in Unique Spaces
(16:03) - The Podcast Concept
(26:13) - Using AI in Business
(35:57) - The Role of AI in Art and Business
(40:57) - Social Media and Artist Visibility
Kate's Website
https://asphaltcanvascustomart.com/
Kate's Instagram
https://www.instagram.com/asphaltcanvasart/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
Join us for an insightful episode of the Art Marketing Podcast as we sit down with artist Mays Mayhew, who shares her journey from managing art supply stores to becoming a full-time artist. Mays discusses the challenges of navigating the art market, the importance of storytelling in selling art, and her strategies for pricing and negotiating with clients. Discover how she balances family life with her passion for art and learn valuable tips for succeeding in art fairs and online sales. Tune in for a deep dive into the world of art entrepreneurship!
(00:00) - Introduction to Mays Mayhew's Artistic Journey
(05:30) - Navigating Art Sales and Pricing Strategies
(10:00) - The Art Fair Experience
(15:00) - Understanding the Current Art Market
(20:00) - The Importance of Storytelling in Art
(25:00) - Evaluating Art Shows: Success and Metrics
(30:00) - Challenges of Transitioning to Online Sales
(35:00) - Gallery Representation and Credibility
(40:00) - Leveraging Social Media and AI for Growth
Mays's Website
https://www.maysmayhew.com/
Mays's Instagram
https://www.instagram.com/maysmayhewartist/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles
Join us in this episode of the Art Marketing Podcast as we dive into an inspiring conversation with Tom and Mary Putt, a dynamic husband-and-wife team behind the Tom Putt Gallery. Discover how they navigated the challenges of running a photography business during the COVID-19 pandemic, leveraging creativity and resilience to thrive. Tom shares his philosophy of continuous improvement, while Mary discusses the importance of customer experience and effective sales strategies. Tune in for valuable insights on building a successful art business and the power of storytelling in connecting with your audience!
(00:00) - Mindset for Success
(00:48) - Introduction to Tom and Mary Putt
(01:32) - Tom's Journey into Photography
(05:06) - The Role of Mary in the Business
(06:37) - Opening the Gallery
(08:44) - Surviving COVID
(10:38) - Continuous Improvement Philosophy
(12:34) - Emotional Connection in Sales
(14:18) - Customer Experience Focus
(16:46) - Leveraging Digital Sales
(18:00) - The Impact of AI on Business
(20:10) - Using AI for Content Creation
(22:20) - The Importance of Live Broadcasting
(24:30) - Connecting with Customers Online
(26:56) - Creative Marketing Strategies
(30:10) - Storytelling in Wildlife Photography
(32:30) - The Power of Live Video
(35:02) - ROI on Gallery Space
(37:04) - Future Focus on Broadcasting
Tom's Website
https://tomputt.com/
Tom's Instagram
https://www.instagram.com/tomputtgallery/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles