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The Art Marketing Podcast

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.
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Now displaying: April, 2025
Apr 25, 2025

In this episode of the Art Marketing Podcast, we dive into the transformative power of AI and the essential skill of prompting. As technology evolves at lightning speed, many creatives feel overwhelmed and uncertain. Join us as we explore how mastering the art of prompting can help you navigate the AI revolution, enhance your creative processes, and ultimately thrive in this new landscape. Whether you're a beginner or an advanced user, this episode offers valuable insights and practical tips to harness AI effectively.

(00:00) - Introduction to AI and Prompting
(02:30) - Personal Journey with AI
(05:00) - The Current State of AI
(07:30) - The Importance of Learning to Prompt
(10:00) - Democratization of AI Knowledge
(12:30) - Overcoming FOMO and Shiny Object Syndrome
(15:00) - Practical Steps to Start Prompting
(17:30) - Exploring AI Tools and Applications
(20:00) - Valuable Use Cases for AI
(23:30) - Engaging with AI for Personal Growth
(26:00) - Advanced Prompting Techniques
(28:30) - Conclusion and Call to Action

ArtHelper Instagram account
https://www.instagram.com/arthelperai/

Prompt Library
https://shumerprompt.com/

Must watch primer on Ai
https://x.com/rileybrown_ai/status/1914139690791481766

ChatGPT
https://chatgpt.com/

Claude
https://claude.ai/login

Gemini
https://gemini.google.com/

Grok (xAI)
https://grok.com/

Keep up with the latest
https://linktr.ee/artmarketingpodcast\


Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Apr 24, 2025

In this episode of the Art Marketing Podcast, we tackle the challenges creatives face during tough economic times and explore actionable strategies to navigate them. From understanding historical trends to implementing zero-based budgeting, we discuss how to get lean, audit your lineup, and enhance your offers. Learn the importance of personal outreach, running sales, and diversifying revenue streams to not just survive but thrive in uncertain times. Join us for insights that can set you up for success when the market rebounds!

(00:00) - Navigating Tough Economic Times
(05:30) - Historical Context of Economic Slumps
(10:00) - Getting Lean: Zero-Based Budgeting
(15:00) - Auditing Your Lineup
(20:00) - Personal Outreach to Collectors
(25:00) - Running More Sales
(30:00) - Diversifying Revenue Streams
(35:00) - Adapting Your Marketing Strategy
(40:00) - Newsjacking and Creative Marketing
(45:00) - Partnering Outside the Art Bubble
(50:00) - The Importance of Proactivity

ArtHelper Instagram account
https://www.instagram.com/arthelperai/

Interior Designer Outreach Deep Dive
https://www.youtube.com/live/NYbxCyIK8-M?si=8gMDCJtGzy4MlzDE

SKOOL
https://www.skool.com/

News Jacking Art Marketing Podcast Episode
https://www.youtube.com/watch?v=fu_kgSB4l18

Keep up with the latest
https://linktr.ee/artmarketingpodcast\

Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Apr 22, 2025

Join us for a unique episode of the Art Marketing Podcast as host Patrick interviews artist Megh Knappenberger in an informal fireside chat. They dive into the challenges of creating engaging video content, the impact of hiring a marketing assistant, and the transformative power of AI tools for artists. Discover practical tips for enhancing your online presence, leveraging CRM systems, and using technology to connect with your audience. Whether you're an artist or a creative entrepreneur, this episode is packed with insights to help you thrive in the digital age!

(00:00) - Introduction to the New Concept
(01:10) - Megh's Background and Current Focus
(02:30) - Video Content Challenges
(05:30) - Using Green Screens for Dynamic Backgrounds
(10:00) - New Hire and Marketing Strategy
(15:00) - Instagram Growth and Engagement
(18:00) - AI Integration in Marketing
(20:30) - CRM Tool Needs
(25:00) - Integrating Google Drive with AI
(30:00) - Creating a System Prompt for AI
(35:00) - Using AI for Artwork Analysis
(40:00) - Creating Instagram Carousels with AI
(45:00) - Final Thoughts on AI and Creativity


Check this link out for equipment, prompts and more: https://asf.today/shownotes

Megh's Website

https://www.meghmakesart.com/

 

Megh's Instagram

https://www.instagram.com/meghmakesart/

 

Keep up with the latest

https://linktr.ee/artmarketingpodcast\

Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

Apr 17, 2025

In this episode of the Art Marketing Podcast, we explore the powerful concept of the Helsinki Bus Station Theory, a metaphor for the creative journey of photographers and artists. Join us as we delve into the importance of perseverance and staying true to your unique vision, even when it feels like you're going in circles. Discover why the most impactful artists are those who commit to their path and continue to evolve their work over time. Whether you're a seasoned photographer or just starting out, this episode offers valuable insights to help you find and stay on your creative bus.

(00:00) - Introduction to the Helsinki Bus Station Theory
(00:20) - The Journey Begins: Getting on the Bus
(01:00) - The Cycle of Returning to Helsinki
(02:37) - The Photographer's Journey: Finding Your Own Voice
(04:10) - Staying on the Bus: The Importance of Perseverance
(05:56) - Advice for Aspiring Photographers: Commit to Your Path


Keep up with the latest

https://linktr.ee/artmarketingpodcast\

Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

Apr 5, 2025

In this episode of the Art Marketing Podcast, I had the pleasure of interviewing photographer Gary Roach, who has an impressive background in both nursing and photography. Gary has been living in Naples, Florida, for over 30 years and has developed a passion for wildlife photography, particularly in the vibrant ecosystems of Florida. Throughout the conversation, we touched on the importance of marketing, building an email list, and leveraging social media to connect with potential customers. Gary's journey is just beginning, and I look forward to seeing how he utilizes his skills and experiences to grow his photography business in California. This episode is a great reminder of the power of passion and perseverance in the art world.

00:00:00 - The Future of AI in Photography
00:01:24 - Introduction to Gary Roach
00:01:56 - Gary’s Background and Move to California
00:03:08 - Photography Journey and Early Experiences
00:04:04 - Transitioning to Photography as a Business
00:06:08 - Challenges of Art Shows
00:07:22 - Balancing Nursing and Photography
00:08:43 - Plans for California and Website Development
00:09:08 - Video Content in Photography
00:10:20 - The Role of AI in Organizing Photos
00:12:50 - AI’s Potential for Categorizing Archives
00:14:26 - Discussing Photo Books
00:15:18 - Revenue Opportunities and Market Challenges
00:17:00 - Traveling and Photography Experiences
00:18:18 - Collaborating on Art Shows
00:19:53 - Importance of Customer Acquisition
00:21:30 - Storytelling in Photography
00:23:10 - Utilizing AI for Color Palettes
00:25:13 - Priorities for Website and Print Provider
00:26:09 - Camping Adventures and Equipment
00:27:41 - Future Check-in and Marketing Strategies


Gary’s Website
Not yet launched at time of publishing the pod


Gary’s Instagram
https://www.instagram.com/garyroche.wildlife/

Keep up with the latest
https://linktr.ee/artmarketingpodcast

Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles

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