Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight
Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business.
Key Topics:
- The Instagram hack that forced a profitable pivot
- Song commissions: Turn lyrics into best-selling art
- Building superfans who share every post for 2+ years
- Why "it's supposed to be hard" is actually good advice
- From $9K to $25K using Facebook groups strategically
Guest: Karen Payton, Fabric Artist (@karenpayntonartist)
Timestamps:
00:00 The 3-year grind reality check
02:33 What is fabric art? (recycled clothing technique)
07:40 Art Storefronts as your "bandmate"
10:42 The long game mindset shift
14:56 Instagram hack disaster becomes opportunity
18:53 Custom commission breakthrough
23:02 Free contest generates $3K commission
27:07 Nurturing 5 superfans into buyers
30:25 Breaking into advanced artist strategies
Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically.
We also discuss her new podcast, "I Love Your Stories," where she engages in conversations with artists and creatives from various fields. Hava highlights the theme of transformation and pivotal moments in her guests' lives, showcasing how challenges often precede breakthroughs.
Throughout our conversation, Hava's passion for her art and her commitment to building a community of support among artists shine through. This episode is packed with insights on creativity, marketing, and the power of storytelling in the art world. Buckle up for an inspiring discussion that encourages all creatives to embrace their unique journeys!
00:00:00 - Seasonal Art Discovery
00:01:06 - Introduction of Hava Gurevich
00:02:12 - Hava's Artistic Journey
00:03:12 - Voice Prints and AI Integration
00:05:40 - Using AI for Artist Statements
00:09:16 - AI in Podcasting and Content Creation
00:12:00 - Preparing for Q4
00:19:22 - Hava's Holiday Product Strategy
00:25:35 - Navigating Sales as an Artist
00:30:54 - Organic Growth Through Seasonal Art
00:32:38 - The Importance of Diverse Content
00:37:06 - The Breakfast Club Webinar
00:43:35 - Launching the Podcast: I Love Your Stories
00:46:25 - Themes of Transformation in Creativity
Subscribe to Havas New Podcast
Spotify
https://open.spotify.com/show/3xKRN04BGHTHRA01ZJUIzW?si=0a980851a28345e5
Youtube
https://www.youtube.com/channel/UCCFpvwtx2EvHXk98GSZC5Gw?sub_confirmation=1
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today!
(00:00) - Introduction: Why Your Art Isn't Selling on Instagram
(05:30) - The Importance of Instagram for Artists
(10:00) - Live Streaming as a Marketing Tool
(15:00) - The Role of Personal Connection in Art Sales
(20:00) - Understanding the Instagram Algorithm
(25:00) - The Need for Diverse Content
(30:00) - Call to Action: Posting Beyond Your Art
(35:00) - Conclusion: Preparing for a Successful Q4
ArtHelper Instagram account
https://www.instagram.com/arthelperai/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/
Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration!
(00:00) - Introduction to Court Weyland
(05:30) - The Journey into Photography
(10:00) - The Evolution of Photography Skills
(15:00) - The Role of Gear in Photography
(20:00) - The Importance of Culling and Editing
(25:00) - Building Relationships with Clients
(30:00) - Transitioning to Print Sales
(35:00) - Future Plans and Sustainability
(40:00) - Marketing Strategies for Q4
(45:00) - The Power of Photo Books
Court's Website
https://shop.courtwhelan.com/
Court's Instagram
https://www.instagram.com/the.wild.photographer/
Keep up with the latest
https://linktr.ee/artmarketingpodcast\
Signup for a free account on ArtHelper and use my jazzy coupon code which is POD. This will give you a free month of the Pro plan that has all the bells and whistles