Capitalizing on the tried-and-true Fishbowl Technique at art shows – how to collect the leads, and what to do with them afterwards.

Bill Stidham on changing subject matter to find your art niche, and hitting the pavement to build a sustainable online/offline hybrid art business.

Thinking about your traffic in terms of cold, warm, and hot segments - plus how to effectively advertise to each of them on Facebook and Instagram.