With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion.
Running contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today.
Q4 is coming...How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed.
How to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven't thought of, and thoughts on targeting to cold audiences in Q4.
The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians.
Welcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website.
What to do before, during, and after your art show to get the highest possible ROI from your time and effort.
How to make the most of closing a sale and ensure that that first-time customer becomes a repeat customer – whether their experience was positive, negative, or neutral.
From communicating with your audience in the right way to running sales, here's everything we've learned about crafting a powerful art marketing plan for 2018, 2019, and beyond.
In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites.
The day Megh Knappenberger decided to give her painting career a real shot, she had $0.28 in her bank account – here's how she found a passionate niche of buyers and made it to $200k+ in her first year.
Making the case for doing things that would never work if your art business grows larger, and why these marketing tasks can actually be some of the most powerful.
Fine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat.
A free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week.