I want to talk about a few things today: the retail apocalypse, getting in the game, and a little bit more art business talk. So... "Retail Apocalypse" – what does it mean? This is the phrase that's being used right now to describe what's going on with this pandemic and how it's affecting retail businesses. Especially now with this resurgence of cases and more restrictions. Where does all of this leave the art market? What's going to happen to galleries and art shows? And most importantly, what do you need to do in order to future-proof your art business?
"Eat your own dogfood." What does it mean and why is it so important in business? Supposedly originating from Microsoft in the 19080's, the premise behind "eat your own dogfood" is simple... You have to use the product that you are selling to your customers, because if it's not good enough for you to use it's definitely not good enough for your customers to use.
The biggest art-selling time of the year is the 4th quarter (October, November, December), and it's only 3 months away. Most artists and photographers will make 50%+ of their yearly sales during this time, so it's absolutely critical to be prepared so you don't miss out. What can you do to position yourself to take advantage of the 4th quarter this year? Find out in today's episode what our most successful artists and photographers are starting to do to prepare.