Derek Emgee, is a coastal and surf photographer based in San Diego. Derek shares his inspiring journey from a practicing lawyer to a successful photographer, transitioning from a service-based model to a fine art print business. Discover his tips on balancing passion with profitability, the impact of social media, and the importance of constantly innovating in the art world.
(00:00) Turning Passion into Business: The Two Mountains
(02:10) Introducing Derek: From Law to Photography
(03:59) Derek's Journey: From Hobby to Career
(05:46) The Art Storefronts Experience
(09:23) The Power of Marketing and Merchandise
(10:47) Landing Big Deals: Corporate Installations
(12:39) Innovative Marketing Strategies
(26:18) The Future of Art and Technology
(29:30) The One Thing to Improve in Storefronts
(29:42) The Power of Innovation and New Ideas
(30:19) Unlocking the Creator Economy
(30:50) The Potential of Photo Books
(31:08) Overcoming Comparison Problems
(31:47) The Impact of Books on Consumers
(32:57) Exploring Local Themes for Photo Books
(34:10) Expanding into Local Stores
(35:41) The Power of Low Friction Purchases
(36:17) Using QR Codes for Surf Photography
(39:51) Creating an Online Course for Surfers
(40:53) The Importance of Firing Arrows
(41:49) Insights from Art Shows
(45:16) Understanding Your Market
(46:21) Leveraging In-Person Installs
(48:53) Engaging with Social Media
(50:20) Using ChatGPT for Better Captions
(54:32) Conclusion and Final Thoughts
Links
Derek’s Website
https://www.derekemgephotography.com/
Derek on IG
https://www.instagram.com/derekemgephotography/
Keep up with the latest
https://linktr.ee/artmarketingpodcast
In this podcast interview, Patrick speaks with Kelly Corbett, a talented landscape painter based on Vancouver Island, Canada. They discuss Kelly's journey from being a professional photographer to becoming a full-time artist with a successful online presence and substantial local following. Kelly shares insights into her marketing strategies, including her growth on Instagram, the importance of consistent social media engagement, and the benefits of painting publicly. They also touch on the challenges and rewards of managing a balance between art and personal life.
(00:00) Introduction to Kelly Corbett
(01:35) Kelly's Artistic Journey
(03:01) Finding Her Niche
(06:05) The Impact of Social Media
(08:48) Joining Art Storefronts
(09:56) The Power of Consistency
(12:18) Merchandising and Gallery Presence
(15:22) The Future of Art Galleries
(18:27) Navigating Gallery Relationships
(18:57) The Case for Opening Your Own Gallery
(20:00) Building an Email Marketing Strategy
(21:48) The Importance of Consistency
(22:21) Advice for Aspiring Artists
(23:38) Long-Term Goals and Work-Life Balance
(25:14) Challenges and Improvements
(27:28) Leveraging Social Media and Live Broadcasts
(31:25) Balancing Art and Outdoor Adventures
(36:24) Concluding Thoughts and Encouragement
Links
Kelly’s Website
https://www.kellycorbett.ca/
Kelly on Instagram
https://www.instagram.com/kelly_corbett_artist/
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Photographer and artist Dan Sundahl started his art career on the advice of his therapist. Art was meant to be a vehicle of healing. It just so turns out this journey back to health propelled him towards a successful niche and he has not looked back since.
Watch the interview on Youtube
https://www.youtube.com/watch?v=pCJhDpDFWis
(01:20) Meet Dan Sundahl: The Artist Behind the Niche
(02:29) Dan's Unique Origin Story
(04:14) The Emotional Impact of Dan's Art
(05:49) Creating and Connecting Through Art
(07:58) The Journey to Success
(12:58) The Business of Art
(21:29) Growth and Future Plans
(23:05) Managing Art and Social Media
(23:40) The Art Pricing Debate
(24:24) Marketing Strategies and Challenges
(25:44) Healing Through Art
(26:00) Future Aspirations and Business Goals
(26:58) Art Therapy and Personal Connection
(31:23) Advice for Aspiring Artists
(37:53) The Importance of Delegation
(39:52) Conclusion and Final Thoughts
Links
Dan’s Website
https://www.dansunphotos.com/
Dan’s Gallery Site
https://www.dansungallery.com/
Dan on Instagram
https://www.instagram.com/dansunphotoart/
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Betty started her art business in her mid 50’s and a few years later had a 6 figure per year business. This is her story and advice for artists looking to do the same.
Watch this episode on Youtube
https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l
(00:00) Introduction to Betty Franks' Artistic Journey
(02:22) Interview with Betty Franks Begins
(03:15) Betty Franks' Unique Artistic Style
(05:10) Betty's Journey to Finding Her Style
(13:19) Starting a Business and Marketing Art
(15:51) Diversifying Income Streams
(22:44) Online Teaching and Course Creation
(26:09) Pricing Art and Catering to Audience
(28:22) Annual Art Pricing Strategy
(28:50) No Sales Policy and Shipping Discounts
(29:18) Transition to Offering Prints
(30:40) Balancing Gallery Sales and Online Presence
(31:07) Negotiating Gallery Commissions
(32:08) Connecting with Art Buyers
(34:23) Social Media Strategy and Avatars
(35:55) Hiring Help and Using Basecamp
(37:24) Pinterest and Instagram Focus
(44:42) Merchandise and Fine Art America
(45:36) Personal Growth and Healthy Living
(51:03) Advice for Late Starters in Art
(54:45) Conclusion
Betty on Youtube
https://www.youtube.com/@BettyFranksArt
Betty on Instagram
https://www.instagram.com/betty.franks.art/
Betty’s Website
https://www.bettyfranksart.com/
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
A live video tour of Humble Donkey Studio in Round Top Texas. Over 1mm of art sales in a town of 97 people.
(00:00) Introduction and Welcome
(00:11) Tour of Humble Donkey Studio
(00:31) Art Storefronts and Product Offerings
(01:26) The Gallery and Original Art
(02:31) Expanding the Business
(04:28) The Journey to Round Top
(05:34) The Role of Art Storefronts
(07:39) Marketing and Sales Strategies
(18:48) Community Engagement and Events
(20:47) The Daily Grind of an Artist
(21:05) Balancing Multiple Ventures
(21:13) The Importance of Persistence
(21:59) Success Stories and Big Breaks
(23:10) Leveraging Opportunities for Exposure
(24:01) The Role of Luck in Success
(24:32) Feedback and Improvements
(26:28) The Power of Merchandising
(28:22) Maximizing Social Media and Digital Marketing
(28:58) Tour of the Gallery and Final Thoughts
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Links
Humble Donkey on Instagram
https://www.instagram.com/humbledonkeystudio
Humble Donkey Website
https://humbledonkeystudio.com/
An in-depth interview with artist Hava Gurevich. She covers how her art career started. What has worked along the way and how she finally decided to go full time.
(00:00) Introduction to the Artist Interview Series
(00:35) Hava's Artistic Journey: From Photography to Painting
(02:16) Joining Art Storefronts: The Turning Point
(03:31) First Year Challenges and Successes
(10:09) The Power of Social Media and Reels
(12:51) Exploring Niches and Diversifying Art
(21:38) Advice for New Artists and Customer Acquisition
(24:47) The Collector Phenomenon
(26:09) Transitioning to Full-Time Art Business
(28:17) Merchandising and Marketing Strategies
(30:59) The Power of Merchandise as Advertising
(37:14) Community and Peer Support
(41:09) Exploring New Product Ideas
(46:49) Conclusion and Future Plans
Links
Watch this episode on Youtube
https://www.youtube.com/watch?v=41d-iYUpPjI
Hava on Instagram
https://www.instagram.com/havagurevichart/
Hava’s Website
https://www.havagurevichart.com/
Stay Up To Date With The Latest
Summer selling season, the creator economy & importance of story in art sales
(00:00) Introduction and Podcast Overview
(00:59) The Importance of Summer for Art Sales
(07:05) Understanding the Interest-Based Algorithm
(13:38) Examples of Creative Success Stories
(17:34) The Power of Social Media for Artists
(23:33) The Rise of the Content Creator
(23:53) The Power Shift in the Art World
(24:38) The Creator Economy: A New Era
(27:01) The Importance of Storytelling in Art
(27:38) Case Study: Tim Laman's Wildlife Photography
(30:10) Building a Fanbase Through Story
(33:26) The Value of Process Over Product
(40:52) Final Thoughts and Key Takeaways
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Links
Full episode on Youtube
https://www.youtube.com/watch?v=CaO0pRS72iM
dpcustomsmx
https://www.instagram.com/dpcustomsmx/
Artist Andrew Scott
https://www.instagram.com/andrewscott_art/
Dave Pollot
https://www.instagram.com/davepollotart
Tim Laman
https://www.instagram.com/timlaman/
Tim’s Speech At Sunnylands
https://www.youtube.com/watch?v=Ef_RTqokpA0&t=1744s
You know you need to advertise, you know social media ads don't work so let's get creative with an inexpensive but highly effective technique...post cards dropped on doorsteps.
Chapters
(00:00) Introduction to Creative Advertising for Artists
(00:48) The Power of Local Marketing
(01:34) Real-World Marketing Inspiration
(02:57) The Cyclical Nature of Advertising Trends
(04:36) Challenges with Social Media Ads
(05:26) Reviving Direct Mail Marketing
(07:24) Practical Steps for Postcard Marketing
(14:13) Designing an Effective Postcard
(23:26) Final Thoughts and Encouragement
Links
Vista Print Link
https://www.vistaprint.com/marketing-materials/postcards
Google Voice
https://voice.google.com/
Image of my Neighbors Postcard
https://drive.google.com/file/d/1VcXSBc7g2kep4a7gCdjKr3XhcM8toX1n/view?usp=drive_link
Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast
Shownotes:
👉 Follow us on Instagram: @art_storefronts
👉 Watch this recent artist interview: Hava's Unlikely Path to Artistic Income with Art Storefronts
👉 Podcast: Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3
#artmarketing #podcast #artselling #economictrends #springseason #artbusiness 🌏🎧
We start with the answer to the question, talk about merch broadly, and talk about cell phone cases specifically and tactically
Staggering Art Economic Trends, the Spring Selling Season, and a Fix for the #1 Art Business Problem
Shownotes:
👉 Follow us on Instagram: @art_storefronts
👉 Watch the recent IG LIVE. Learn a ton and have some unique insights that 99% of artists and photographers do not have when they’re doing their marketing on Instagram
👉 Podcast: Finish Off Your Dec Strong, Being Ready for Jan, Asymmetry of the Art Biz, & Shiny Object Syndrome
👉 Join our live webinars every Monday 3PM CST. Register here https://asf.today/fd9ec3
#artmarketing #podcast #artselling #economictrends #springseason #artbusiness 🌏🎧
Nick and I talk about what to do to sell art between now and Father's Day, following economic drivers with your art business, custom artwork strategies, the power in not giving up, and the importance of acquiring new customers.
Links from the show:
Nick and I talk about what to do between now and the end of the year, how to set yourself up to be ready in January we talk about the asymmetry of the art business and finish it off with some shiny objecy syndrome discussion.
We start with some conceptual to get our heads in the right space for the season in front of us, then we get into the tactical you can add to your holiday marketing efforts to supercharge things on Instagram
I define the concept, talk about how things evolved to get here, some psychology, I am going to ask whether or not your IG profiles passes the test and then get tactical on how you can put it to use in your art business
How a cork trick helps explain an art business, new customer acquisition and how it applies through the lens of time
The Cork Trick
Go back and listen to episode #50 How many new customers did you acquire last year? and then also #51 Get buyers to act fast: Tips for setting up your art for impulse purchases
What a restaurant has to do with an art business, how to think about yours, and some mission and vision for the future
We revisit the only metric that matters from an episode past, I will outline what buying questions are, how to turn them into selling conversations generally and then how to knock them out of the park on Instagram specifically
If you have never seen this before watch this quick Youtube video to get up to speed
https://www.youtube.com/watch?v=HRpAkDpGWWg
Last week I covered the loop, this week I present the tactical guide on how to supercharge it; the who what when where why...
If are asking yourself what the heck is the loop go back one episode first.
I will define the loop, what it is at its core, how to think about it, and how to use it in different scenarios — both online and offline. Also... how to super charge it
7 years ago Megh went all in on her art career.
Her journey since has seen her surpass the 1mm mark in sales, discover a niche, and cement herself as a brand. This is her story, interview, and question and answer section .
For all of the additional assets including the video interveiws go here.
If you ever want to join me (Patrick) on a live webinar I run them 3x weekly and would love to meet you and hear your story. You can register for those here.
So what is the most important metric to watch if you want to grow an art business?
Yes of course sales is #1 but you need more than that if you want to make sure your focus — time, energy, and effort is in the right place — and in pod I am going to break down my argument why # of pieces of content created per week is #2.
What is it, why its important right now, and how focusing on it will properly align your priorities for growth.
5 years ago a 24 year old kid discovered this very podcast started listening to it, signed up for Art Storefronts and started his art business. Now he is selling 100k a month of his art. This is his story and there is so much to learn from him.
Watching this interview will leave you with a ton on insights you can use immediately to improve your art or photography business.
For all of the resources mentioned in the pod here is the page.
A new way to contemplate your art career, what you should be working on, and reseting your expectations to success.
For the latest and greatest
https://linktr.ee/artstorefronts
If you ever feel like hanging out live I run a free webinar 3x weekly
https://blog.artstorefronts.com/art-business-webinar/
Everybody knows the first and everybody ignores the second. Don't be everybody. This post will cover; What is the 2nd biggest time of the year to sell art, why, and why no artist or photographer can afford to ignore them 👇
This one has a blog post if you prefer reading it
https://blog.artstorefronts.com/what-are-the-biggest-art-selling-times-of-the-year