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Art Marketing Podcast

How to sell art online and generate consistent monthly sales. That's the goal of this podcast. We plan to achieve that goal by focusing on art marketing strategy, tactics, tips and most importantly FOCUS — where to put your focus in your marketing efforts.
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Art Marketing Podcast
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May 26, 2020

We are experiencing the biggest tectonic shift the art industry has seen in decades. Right now the entire art market is online. And even when offline venues open back up, things will never go back to the way they were. Photographers and artists who are adapting to this shift (instead of waiting for offline venues to re-open) are positioning themselves for success.

May 23, 2020

The art market is experiencing a tectonic shift right now that is completing changing the way art is selling right now and likely how art will continue to be sold in the future. 

Apr 15, 2020

After running 50+ livestreams in the past couple of months, we've realized it might be the best possible way for artists and photographers to bring in free attention right now.

Apr 2, 2020

An open office hours session for Art Storefronts members to ask any and all questions they have on the running and marketing of their art/photo businesses during the pandemic.

Topics include running online painting workshops, what to do when your work is locked behind the doors of closed galleries, and much more.

Mar 27, 2020

Creative ways to market your art during the coronavirus outbreak (hint: you MUST shake things up to continue earning attention during this time). Show Notes and Video Version: https://bit.ly/3dAsyLC

Mar 25, 2020

With the coronavirus significantly limiting your ability to sell art through traditional channels, you'll need to act fast to minimize the impact it will have on your business.

Here are a few of our thoughts and ideas on responding to COVID-19, as well as an extensive Q&A session with our viewers.

Show Notes and Video Version: https://bit.ly/2QMpQsC

Mar 25, 2020

Julie Robertson has had some success offline at art shows and farmers markets – now the question she has for us is how to turn that OFFLINE success into a consistent, ONLINE art business.

In this call, our CEO and Head of Marketing offer Julie their advice on a variety of subjects such as social media marketing, limited edition prints, and curating the right selection of media types.

Jan 29, 2020

Where to get started with Facebook and Instagram ads, why it should be a pillar of your art marketing strategy, and how you should actually go about it.

Jan 29, 2020

Attention was hard to get in ’19 and it’s gonna be even harder in ’20. In this episode: What the smart artist is gonna do about it, and I proffer up a New Years’ Resolution for you.

Nov 27, 2019

The Q4 holiday season is all about running your best sale of the year - but how should you get the word out? Meet the omni-channel marketing playbook.

Plus: What to do about paid traffic for Black Friday and Cyber Monday.

Jun 6, 2019

Why the proper merchandising of your artwork can make all the difference, and thinking outside the box to expand your revenue sources and generate additional income.

May 23, 2019

A rant on attention, an analogy on pop-ups, and why whether you like them or not you need to be using them.

May 15, 2019

The cost to acquire a customer, why I can afford to lose $ on them and you can’t, and some strategy and perspective on how to best approach your marketing.

Dec 6, 2018

With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion.

Sep 25, 2018

Running contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today.

Sep 25, 2018

Q4 is coming...How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed.

Aug 30, 2018

How to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven't thought of, and thoughts on targeting to cold audiences in Q4. 

Aug 23, 2018

The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians.

Jun 14, 2018

Welcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website.

Apr 25, 2018

What to do before, during, and after your art show to get the highest possible ROI from your time and effort.

Apr 12, 2018

How to make the most of closing a sale and ensure that that first-time customer becomes a repeat customer – whether their experience was positive, negative, or neutral.

Apr 4, 2018

From communicating with your audience in the right way to running sales, here's everything we've learned about crafting a powerful art marketing plan for 2018, 2019, and beyond.

Mar 27, 2018

In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites.

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